What's a SEO? I didn't know, nor did I know how it works.
Search Engine Optimization (SEO) is a complicated system of optimizing content for search engines.
Basically, what it means is that it's a way for you to create content that is found easily by someone searching for a term or phrase on Google or Bing or whatever search engine you use.
70-80% of the relevance of a page's SEO comes from your title.
Sometimes I, myself, want to search my blog for something that I know is in there somewhere. Not Found. That is really irritating!
Now I understand. The title needs to relate to the main theme of the blog post. I have been way too creative with my titles. Not a bad thing, but kinda useless when the need for a search arises.
If you want to be in the top 3 hits for Google or Bing searches like Wikipedia, there are several tricks. Beginning the title with "who" "what" "why" or "how" (sometimes "where") captures people's attention.
But I just want to find my post on striped bindings!
A good title includes:
- Simple description of the article
- Creative hook to grab the reader's attention
- Use of your main keyword or phrase
For more insight into intentional blogging you can visit Jeff Goins, the author, over at his blog. I guess you could also try the Big SEO! ;^)